Spotlight: Lolly by Jeff Stewart

Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Sources by Jeff Stewart

The gulls glide on the wind and land on the famous rock planted in the tides while the ocean reaches for Asia. In a pub one mile inland and north, a writer’s chance meeting with the owners of a clothing company ignites an agreement─planting the seed for a novel about the blood, work, fate, and unyielding vision that confounded the fashion industry and left it examining the path of Lolly.

March of Time and Skin author Jeff Stewart navigates us through the start, deconstruction, and rebirth of Lolly Clothing, the salvation from the bottom of survival to the methods of their success. Told in a beautifully raw, stripped-down style, Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success takes us through the insides of the fashion company and their people with humor, heartbreak, and prose that introduce the fashion process through the world of the writer; moving us along from the effects of guts and consequences to the cathedral of Lolly, and the power of never listening to the odds.

An excerpt by award-winning author Jeff Stewart's new book "Lolly: From Fishing to Fashion, Reeling in and Unlikely Fashion Success": 

 

There’s a storm in the Bering Sea. The boat is roughly 75 feet and the swells are tossing it around like a plastic ball. The boat crashes through the center of the storm, its eye beating down upon the deck, and the crew pulls together to keep the haul secured and the nets and ropes from being absorbed by the ocean. The captain screams into the storm from the wheelhouse, the crew bites down on their cigarettes and clutch their rosary beads. The storm began as a light rain before sunset, and now its arms and breath are dealing blows into the boat without mercy. The sea rages beneath the roar, and they ride the storm out for hours and sit in the galley. A bottle of whiskey is produced and the shots get poured, cigarettes get lit, and the cards come out of the box for a hand of seven-card. The captain has nothing past the ante, but his mind is on the ocean, their slip of fate from the storm behind them, and talking to his men about investing in a high-end contemporary women’s fashion company…

 

 
 

About Jeff Stewart

Jeff Stewart is an award-winning author of novels, short stories and poems. His works include: March of Time and Skin, Dead Birds Hot, Bad Jacket, Flotsam for Jetsam and his most recent work, Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success.

About LOLLY Clothing

 

LOLLY Clothing debuted in the Fall of 2011 and was created by brothers Todd and Chad Kimball. The brand is featured in over 600 stores nationwide and blends luxurious fabrics, feminine silhouettes and an understated street-chic aesthetic, making it one of the fastest growing West Coast clothing brands.

"Lolly" is available on Amazon by clicking here.