Thursday, September 25, 2014

Spotlight of The Second Coming: A Love Story by Scott Pinsker

The Second Coming: A Love Story
By Scott Pinsker

Two men claim to be the Second Coming of Jesus Christ.  Each claims the other is Satan in disguise.  But only one is telling the truth… and damned if anyone knows who’s who.

In The Second Coming: A Love Story, author Scott Pinsker takes a battle-axe to the Left Behind clichés, reimagining the End Days prophecies as an unruly theo-thriller: Soon after the earthly arrivals of two VERY different Second Comings, the United States splits along ideological lines, with Red America swiftly swearing allegiance to the conservative “savior” and Blue America (naturally) worshiping at the altar of the other.  A cutthroat Culture War-turned-Holy War explodes, with both sides waging a win-at-all-costs marketing campaign to prove their savior’s supremacy.

It’s finally happened: Red America and Blue America are headed for Armageddon!

Adding to the intrigue, all the key characters are modernized updates of Bible characters.  For example, Mary Magdalene is retold as Margaret Magdala Esquire – only instead of selling her body on the street, she auctions her mind to the highest-bidding criminal.  At least, she did… until she was saved by the Second Coming of Christ.

Or was she?

Author Scott Pinsker is a celebrity publicist whose analysis of marketing trends and political brand-building strategies has been featured on, the Washington Times and Jewish World Review.  As the author tells it:

“The Second Coming: A Love Story was the byproduct of a bizarre thought-experiment: If the Devil was a real-life entity – and if the Devil’s primary objective was to win new followers – then what would be his best marketing strategy?

During my career, I’ve worked with billionaires, athletes, singers and celebs-in-peril.  I was responsible for safeguarding reputations, crisis management and media relations.  But more than anything, I’ve cultivated a special talent for rehabilitating brands and activating new target-audiences, and it’s served me well.

But what if Satan was my client?  What if I was literally the Devil’s advocate? 

What would be Satan’s smartest strategy for winning new followers?

After toying with this idea, it soon became clear: All those horror movies had it wrong!  The Devil wouldn’t woo us with something as obvious as horns and a pitchfork… simply because it would be bad marketing.  Instead, a creature as old and wise as Satan would recognize that very few people will deliberately do evil in the name of evil – but billions will gladly do evil in the name of good.  And then, he’d strategize accordingly.

So what would be Satan’s best marketing strategy?

Why, it would be to pretend to be a savior.“

Wildly imaginative and piercingly provocative, The Second Coming: A Love Story was released on 6:00 pm, June 6 (6/6/6!) 2104, and has already received a number of glowing reviews from bloggers, book review websites and Amazon top-reviewers:

 “An amazing tale that readers won’t be able to put down… brilliant yet magnificent… the one book you won’t want to miss reading.” – Universal Creativity, Danielle Urban

“The most thought-provoking religious thriller I’ve ever come across… the finest example of a thinker’s thriller I’ve ever read, it’s a piece of wisdom that will challenge and reaffirm your faith.” – Alex Szollo’s Blog (Romania)

“If two people are preaching goodness, and both accusing the other of being evil, how do you know which is which?  This book has some true nuggets of gold inside its pages.” – Feathered Quill Book Reviews, Amy Lignor

The Second Coming: A Love Story isn’t recommended for devout readers alone; instead it’s a tongue-in-cheek parody presenting two very different trains of thought and inviting readers to truly understand just what differentiates devils from angels.  Believers and non-believers alike will be attracted to a fast-paced, often zany plot that considers spiritual interpretations, consequences of events, and the bigger picture of not just religion but society’s perceptions of strength and weakness.  In such a world, intention, predetermination, freedom and responsibility are turned upside down and treated to an inspection process that combines spiritual insight with witty, gritty, wry humor and observations on modern society’s ironies.” – Midwest Book Review, D. Donovan, eBook Reviewer, MBR

The great news for us is that this is the first of a trilogy, and I’m already having a little anxiety about when there will be no more, which is a sure sign of an author being great and a story being one worth reading a second time.  I’ve already shared this book around with a couple friends, as a good book thief does... and I anxiously anticipate number two.” – Amazon Top 500 Reviewer Jay Mittener

If you're looking for a smart and witty thriller, Scott Pinsker’s debut novel, The Second Coming, is a delight… This is a very smart, and very entertaining book, the kind you laugh out loud at because Pinsker makes it pretty clear who his characters might really be.  This is an unforgettable look at how we think as a society at this exact moment of history, and I believe, not too far off from the truth of what would happen if Jesus did decide to come back.” – Amazon Top 500 Reviewer Robin Landry

Scott Pinsker’s The Second Coming: A Love Story is a unique book in a world of look-alikes and wannabes.  On one level, it reminded me of James Joyce.  It had a stream-of-consciousness feel to it, and I enjoyed the ride through Mr. Pinsker’s wonderfully eclectic rivers, streams, and dribbles.  On another level, it pins the marketers in the glare of the spotlight.  Can’t anything and everyone be spun in a positive light, even Lucifer and the fires of Hell?  On yet another level, it’s like mud wrestling.  You try to get a handle on your opponent.  As soon as you think you've got a grip, he slides away.  You roll around in the muck, waiting for your next opportunity.” – Amazon Top 1,000 Reviewer Jada Ryker

Be forewarned: This book WILL force you to reexamine your faith in God.  It isn’t for everyone. 

But then again, neither is salvation.

Twitter: @ScottPinsker
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